民间体育品牌对“全民健身”的作用

Effects of Folk Sport Brand on Nationwide Fitness

通过分析体育品牌的导向、引领功能和扩散、持续的效应,从促进体育品牌产业化的角度,阐述了建立民间体育品牌对促进全民健身科学化、可持续发展以及完善全民健身资源等方面的作用和价值,将有利于民间体育的全面、协调、可持续的发展和"全民健身计划"的实施.

Through the analysis sports brand？s functions of guidance and promotion,from the perspective of the industrializing of sports brand,it elaborates that the establishment of folk sports brand can promote the scientization of nationwide fitness and sustain the development of fitness resource,which is advantageous for a comprehensive,coordinated,the sustainable implementation of nationwide fitness program.