中国移动品牌差异化营销策略

Differentiated Marketing Tactics for Brands of China Mobile

在对中国移动的品牌定位分析的基础上,针对品牌营销中个性化服务、科学管理等存在的问题进行了剖析,提出中国移动应该把品牌差异化战略作为自己的主导战略。

On the basis of brand positioning of China Mobile,the article elaborates problems in individualized service and scientific management,and brings forth the dominant strategy of differentiated marketing.