摘要
以陕西财经职业技术学院和陕西路安特实业有限公司的合作为例,通过调查数据以及对合作过程的分析,构建了市场营销专业校企合作模式图,力求为职业技术院校营销专业校企合作模式提供参考。
With the cooperation between Shaanxi Professional Technical Institute of Finance and Economics and Shaanxi Road Antwerp Industrial Co.,Ltd.as the example,the article constructs the college and enterprise cooperation in marketing specialty through data investigation and cooperation process in a bid to provide references for college and enterprise cooperation in marketing specialty.
基金
陕西省教育厅教改立项课题:"校企合作模式多元化探讨"(课题编号:09Z43)部分研究成果
关键词
校企合作
三赢
市场营销
Cooperation between college and enterprise
Win-win-win
Marketing
