Kidultism风潮下的包装设计研究

Research on the packaging design under Kidultism trend

在后现代主义风潮的推动下,当代的设计风格呈现出多元化的特点,娱乐化的审美观成为新的设计方向[1]。Kidultism(后儿童主义)作为这个时代的特殊现象成为新的灵感来源,Kidul(t后儿童)包装风格由此产生。文章以Kidult文化风潮为研究主线,以中国消费市场为背景,以消费心理学为切入点,考察当今各国出现的Kidult包装设计并进行多方面的思考研究,归纳总结出Kidult包装设计的独特功能和价值、设计原理及其表现手法,为现代包装设计个性化发展提供借鉴和参考。

Under the influence of the ideological trend of the postmodernism,nowadays the main characteristic of the design is diversified,and the entertainment aesthetic is coming to being the new direction of design.Kidult that is special phenomenon this time become the new source of the inspiration as so to form Kidult package style.Taking Kidult cultural trend as the leading clue,consumption market in china as the main background,consumer psychology as the breakthrough point,this paper investigates Kidult package design all over the world at present,considerates and studies from various aspects,and sums up the unique function and value,design principle and expressive means of Kidult package design,which provides experiences and references for the individualized development of the modern package design.