工程领域中的人情消费分析

Analysis on the consumption of connection network in engineering field

人际网络是中国社会的一个重要组成部分,人际网络消费作为消费的一种特殊类型,在工程建设中甚至成为一种公关手段。对于这种消费模式,国内的经济学文献很少系统地涉及到这方面的研究,运用经济模型对其进行分析的文献更是屈指可数。文章尝试从博弈论的经典理论模型Hotelling模型出发,引入网络外部性强度、人际网络进入成本等变量,对工程建设中的人际网络消费现象进行了较深入的分析,并对模型进行了拓展分析,提出了相关的决策参考。

The connection network is an important part of chinese society.As a special type of consumption,consumption in connection network has been a public relation means in engineering construction.As to this consumption mode,domestic literature in economics rarely refers to this field systematically,and even fewer paper refers to analysis on it with economic model.This paper tries to begin with the Hotelling model which is classical in game theory,then introduces the intensity of network externalities,the cost of entering the connection network and other variables,analyzes the phenomenon of the consumption in connection network deeply,does futher analysis on the model and finally proposes related reference on decision.