广告创意与消费心理

Commercial Originality and Consumer Psychology

广告创意与消费者的心理关联密切,消费者的心理影响着他们的消费行为。因此,广告的定位要科学准确。在设计中注意发挥广告的吸引力和诱导力,更好地将广告信息传递给消费者,以赢得消费者心理需求。

It is no doubt commercial originality involves with consumer psychology,and consumer psychology affects consumer behavior.In order to meet the need of Consumer Psychology,A commercial should has scientific and accurate orientation,attractive and inductive design to deliver more reliable information.