我国旅游服务贸易竞争力研究与对策

Competitiveness and Strategy of Chinese Tourism Service Trade

改革开放以来,我国服务贸易取得了快速发展,是世界服务贸易发展较快的国家之一。但是,我国旅游业也存在着不足,主要是旅游产品结构过于单一,内容陈旧;旅游服务风气不正,服务质量滑坡;市场促销投入不足,促销手段落后;旅游市场秩序混乱,旅游法规欠缺。提升我国旅游服务贸易竞争力,应优化旅游产品结构,增加旅游产品的科技含量,突出旅游产品的中国特色,注重环境与生态保护,加速旅游企业集团化、网络化经营,实施旅游企业制度创新,建立现代企业制度,提高我国国际竞争力。

Since reform and opening-up,the service trade has developed rapidly in China,and becomes one of countries with rapid service trade except for tourism.The main problems are simple structure and old-fashioned content of tourism products,bad conduct and quality of tourism service,insufficient investment and backward means in market promotion,and disordered tourism market and regulations.Therefore,we should optimize the structure of tourism products,increase scientific and technological content,emphasize environmental and ecological protection with Chinese characteristics,build tourism group and network manage-ment,moreover,take system innovation by establishing modern enterprise system,and accordingly increase competitiveness of Chinese tourism enterprises.