电信行业竞争力评价指标体系构建及实证分析——以漳州电信行业为例

The Construction and Analysis of Indicator System for the Telecommunication's Competitiveness——Take the Case of Zhangzhou Telecommunication

以漳州电信行业为研究对象,从规模实力、市场开拓能力、盈利能力、运营能力四个方面,运用层次分析法(AHP)确定指标权重,通过无量纲化处理,建立综合评价模型;通过漳州与福州、厦门、泉州、莆田、龙岩、宁德、三明、南平八大区域电信行业竞争力评价的实证分析,找出制约漳州电信行业发展的瓶颈,提出了提升漳州电信行业市场竞争力的措施。

According to the principle of indicator design,this paper designs the appropriate indicator system of telecommunication industry from four aspects,namely,the scale,the potentiality,profitability and executive force.The logical and systematical AHP is used to ensure the indicator.At the same time,the different dimensional indicators are transferred into the same dimension to compare and add in.Then,the evaluation indicators would perform the guidelines function after the model of comprehensive evaluation is set up.Finally,through the comparison and analysis the competitiveness among the telecommunication industry of zhangzhou,fuzhou,xiamen,quanzhou,putian,longyan,ningde,sanming,nanping to find out the limitation of the development of zhangzhou telecommunication.Based on these,the measures of monitoring all the business are taken to improve the competitive of the zhangzhou telecommunication.