浅议精确营销的实现模型及应用——以短信泛滥为视角

Analysis on Implementation Model and Application of Precision Marketing——From the View of Message Overflow

在媒体信息纷杂的时代,如何找到最有价值的目标客户,精确投放营销费用,提高营销的投资回报率,成为企业发展的重要课题。本文从垃圾短信泛滥这一现实问题谈起,引出精确营销的概念,提出精确营销的实现模型,并着重分析精确营销在电信企业的应用。

It＇s important to the development of the enterprises to find out the most valuable objective client,invest the marketing accurately,and enhance the ROI.To begin with spam message,this article explores the meaning of precision marketing,and then builds the implementation model.Moreover,this article analyses the application of precision marketing in Telecom Company.