第五媒体在3G时代发展成型

The Formation of The Fifth Media in 3G era

随着我国手机进入3G时代,手机媒体已经成了集语音通信和多媒体通信相结合,包括无线宽带上网、视频通话、手机电视、手机音乐、手机办公、手机商务、手机网游以及其它一些信息服务等增值服务的新一代移动通信系统。3G时代的手机媒体具有普及性、即时性、多媒体性、内容原创性、传播个性化等大众化传播特点。虽然3G手机目前尚未大规模普及,而且技术和运营管理还需要进一步的完善,但3G时代的手机媒体已经可以称为第五媒体。

China mobile phone has entered into 3G era.The media of mobile phones has become a new generation mobile communication system integrating voice communication and multimedia communication,including the service of wireless broadband Internet access and video calls,mobile TV,mobile phone,music,mobile phone business,office online and other information and value-added service.The mobile media in 3G era has a series of characters of mass media.3G phone has not been popularized,and the relative technology and operation management of it needs further improvement,but 3G mobile media is called the fifth media.