沿海城市体育产业发展现状、问题及对策研究——以浙江省温州市为例

Study on the Current Situation,Problem and Strategy of the Development of the Sports Industry of Coastal Cities——With a Case study of Wenzhou,Zhejiang Province

通过对温州体育产业各部门资产构成、营业收入、品牌建设、从业人员、产业集群、经济效益和研发投入等情况的全面调查与分析,发现:温州体育产业企业多属中小型,并以私营企业为主,缺乏龙头企业和高质量的品牌产品,体育用品制造业、休闲健身娱乐活动业和体育用品销售业是目前温州市体育产业的主要产业部门;体育用品制造业企业从业人员学历水平低,高中级科技人员匮乏,企业R&D经费投入不足,产品外向度较高,企业经济效益较好,产业集群化水平较低;体育用品销售业和体育彩票业发展速度较快;温州体育产业内部结构不尽合理,作为主体产业的体育服务业尤其是体育竞赛表演业尚未形成规模,对相关产业的拉动作用没有充分体现;经营管理人才存在缺口,影响企业创新能力和管理水平的提升;政府对体育产业的支持力度不够,发展环境有待进一步改善;有基础、有优势的产业部门发展缓慢。针对问题提出相应对策。

Through a comprehensive survey,this paper makes a comprehensive research on the capital structure,sales revenue,brand building,practitioners,industrial clustering,economic benefits and RD of the sporting goods manufacture industry.It finds out that most players are private enterprises and SMEs.Whenzhou are short of leading enterprises and brands in the sports industry.The sports goods manufacturers,the sports fitness amusement industry and sports goods distributors are the most important industries.The education level of the employees low and the high and middle-level technicians are few.The funding on the RD is insufficient.The industry heavily relies on export.The sports goods selling and sport lottery develop rapidly.The returns are favorable but the industrial clustering is at a relatively lower level.The internal structure is imbalanced.Especially there is no economy at scale in sport competition and performance field.The function of the major business to lead the development of the industry is not fully displayed.The management talents are in shortage,which impedes the creativity and management level.The government should give more support to this industry and improve the development environment.The industries which have a solid foundation and strength develop slowly.