论《禅宗少林·音乐大典》的运作模式及其对民族传统体育文化复兴的传播

A Study on the Operation Model of Zen Music Shaolin Grand Ceremony and Its Inspiration on China's Traditional Sports Culture

以少林功夫为主体,融合舞蹈和音乐等元素的大型实景演出——《禅宗少林·音乐大典》,为民族传统体育文化的发展提供了一个全新的借鉴模式,对于我国民族传统体育文化产业化的发展具有重要启示,即民族传统体育文化的发展应以自身项目特征为前提,深入挖掘项目自身的文化内涵,并以市场需求为发展导向,找好传统体育文化与市场的契合点,以市场化、产业化为运作模式,才能够做大、做强传统体育文化产业,促进传统体育文化的健康发展。

The large-scale musical play ＂Zen Music Shaolin Grand Ceremony＂,in which the Shaolin Kung Fu is the main body and the fusion dance and music elements are integrated,has provided a new reference model for the development of national traditional sports culture.It has a great inspiration for China＇s national traditional sports culture industry development.The development of national traditional sports culture should take the feature of the event as the premise,thoroughly explore its own culture essence,oriented to the market demand,find the conjunction spot between the traditional sports culture and the market,adopt marketization and industrialization to make traditional sports culture industry bigger and stronger and promote the healthy development of traditional sports culture.