摘要
An advertisement lacked of creativity or cannot balance in the creativity theme will not achieve good results. This is the disparity which exists between us and the international standards. Study the development of American modern advertising, we will find that it has gone through the hard sell, soft sell, creativity and originality four stages. And the fourth phase, in fact is a phase which study the motivation of the consumers to guide the advertising performance with the principle of psychology.
An advertisement lacked of creativity or cannot balance in the creativity theme will not achieve good results. This is the disparity which exists between us and the international standards. Study the development of American modern advertising, we will find that it has gone through the hard sell, soft sell, creativity and originality four stages. And the fourth phase, in fact is a phase which study the motivation of the consumers to guide the advertising performance with the principle of psychology.
出处
《科技信息》
2010年第30期I0144-I0144,共1页
Science & Technology Information
