浅谈中国企业的品牌全球化经营

A Brief Analysis on the Operationg of the Brand Globalization of Chinese Enterprises

经济全球化是目前世界经济发展的一大主题。企业在谋求生存发展、追求利润和取得竞争优势的同时,必须以全球化的战略眼光来面对世界性的市场推广其产品。与市场营销的全球化对应的必然是品牌的全球化,全球范围的品牌竞争,对那些尚未拥有全球化品牌的国家或企业将产生强烈的冲击。

Economic globalization is a major theme of the current world economic development.Enterprises should not only pursuit profit,get competitive advantage and seek survival and development,they also need to promote their products in the world market with strategic perspective on globalization.Marketing globalization certainly leads to brands globalization,which will absolutely intensify global brands competition.