晚清报载小说广告和小说界革命的兴起与发展

The Novel Ads in Newspapers and the Rise and Development of Fiction Revolution in Late Qing Dynasty

报载小说广告既是晚清新小说组织生产和销售的主要媒介,也是晚清小说界革命兴起与发展的推动力量。报载新小说广告意图明确、简明扼要地鼓吹小说改良社会的主张,对小说界革命理论的传播起着积极的宣传普及作用。报载新小说征文广告属于契约性的合同,规范和引导着新小说的内容和形式。报载小说广告的销售宣传,加剧了新小说撰译和出版中的跟风现象,对小说界革命的创作繁荣和形成思潮起着推波助澜的作用。

Novel ads in newspapers are the main media for the new fiction to organize production and sales,they are also the driving force of the rise and development of Fiction Revolution in Late Qing Dynasty.New novel ads in newspapers advocate the ideas of fiction revolution clearly and succinctly,which plays an active role in spreading and popularizing the new novel revolutionary theory.The ads of calling for papers in newspapers are contractual contract,they standardize and guide the content and form of new novels,The publicity of advertising sales aggravated the following suit phenomenon in the circle of creation and publication,which plays a promoting role in the formation of thought and the creation of prosperity for the the new fiction.