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A study of venue marketing mix for MICE industry in Thailand

A study of venue marketing mix for MICE industry in Thailand
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机构地区 Business Department
出处 《Chinese Business Review》 2010年第10期41-50,共10页 中国经济评论(英文版)
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参考文献25

  • 1Bangkok Property Forum. (2006). Conventions and exhibition in Thailand. Retrieved 20 September, 2006, from http://www.soho-properties.com/bangkok.
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  • 4Bonn, M. A., Brand, R. R. & Ohlin, J. B.. (1994). Site selection for professional meeting: A comparison of heavy-half versus light-half association and corporation meeting planners. Journal of Travel and Tourism Marketing, 3(2), 59-84.
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  • 6Cho, J., Park, K. & Punpugdee, N.. (2004). Strategic management of facili in the convention and exhibition industry. Virginia Polytechnic Instate and State University.
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  • 10Fenich, G. G.. (2002). Convention center ownership and management: The case of the United States. In: Weber, K. & Chon, K. S. (Eds.), Journal of Convention Tourism International Research and Industry Perspectives. Binghamton New York: The Haworth Press, 139-153.

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