摘要
随着旅游业在全球范围内的发展,随着我国改革开放的不断深入,我国旅游产业规模不断扩大,但行业竞争的加剧使旅游企业越来越注重知识与人才的竞争,尤其是精通外语、熟识业务的外向型专业人才备受青睐。廊坊在发展特色旅游同时也面临严重缺少具有较高外语水平从业人员的局面。本文将从ESP教学理论以及跨文化交际能力等方面阐述如何提高旅游从业人员的外语水平。
With the rapid global development of tourism and the further promotion of opening door policy in China, tourism is growing fast. Fierce competitions make the tourism departments pay more attention to the improvement their staff members' foreign language competence. Now Langfang is promoting special interest program, however, it is also faced with such problem. Based on ESP theoretical study, this paper will discuss solutions to improve the cross-cultural communication capacity of the staff.
出处
《北华航天工业学院学报》
CAS
2010年第5期46-48,共3页
Journal of North China Institute of Aerospace Engineering
基金
廊坊市社会科学界联合会科研课题(2010199)
关键词
特色旅游
ESP教学理论
跨文化交际能力
提高外语水平
special interest program
ESP teaching theory
cross-cultural communication capacity
the improvement of English