消费文化视域中的《金瓶梅》——以饮食消费为例

An Analysis of Jin Ping Mei from the Perspective of Consumer Culture:Taking the Dietary Consumption as the Example

消费文化是商业经济高度发达的产物,《金瓶梅》中的饮食消费反映出晚明社会追求享乐与夸示性的消费特征;透露出商人地位的微妙变化与士宦阶层的强势地位;暴露出人性中贪吃的劣根性;揭示了被异化的饮食消费,即中国文化的痼疾——以宴席为名,行贿赂之实。通过分析《金瓶梅》的饮食消费,使读者更加清晰地看到了晚明社会畸形繁荣的现状。

Consumer culture is the product of highly developed commodity economy. The cultural connotation of the dietary consumption in Jin Ping Mei is analyzed in four aspects in this assay： it reflects the consumptive char- acteristic of pursuing pleasure and ostentation in late Ming Dynasty ; it reveals the subtle change of the social status of businessmen and the dominant status of the official class; it exposes human being＇ s scoundrelism of greediness; it discloses the alienated dietary consumption, namely, the aeipathia in Chinese culture--bribing with the excuse of feasting. The audience is clearly shown the reality of the distorted prosperity in late Ming Dynasty through the analysis of the consumer culture of the novel Jin Ping Mei.