论全球化语境下中国民族文化的发展——以刘三姐文化品牌建设为例

Development of Chinese National Culture in Globalized Pop Culture——Take LIU SAN JIE Cultural Brand for Example

刘三姐作为中国民族文化的一个品牌,从彩调《刘三姐》、电影《刘三姐》、《印象.刘三姐》到正在开拍的音乐电视剧《刘三姐》,它正借助大众文化的羽翼发展壮大。以刘三姐文化的发展变迁为例,阐释了大众文化全球化传播视域中中国民族文化走向大众文化发展的必然之路,分析了民族文化如何借助大众文化发展壮大,并探讨了当前民族文化发展过程中应当注意的一些问题。

LIU SAN JIE, one of the Chinese cultural brands, develops in the globalized pop culture. Take the development of LIU SAN JIE brand for example, this paper explains the only way for the Chinese national culture marching into the pop culture under the circumstance of the globalized pop culture communication, analyzes how the national culture develops with pop culture and explores the problems noted in current process of developing the national culture.