略论柳宗元文化品牌的构建

On Constructing Cultural Brand of Liu Zongyuan

柳宗元所代表的历史文化无疑是柳州最具代表性的文化圭臬,从战略高度构建柳宗元文化品牌,准确把握柳州的柳宗元文化特色,深化柳宗元文化内涵,在逐步恢复柳宗元文化遗迹的同时,融入其他地域文化元素开发相关文化产业,促进柳州城市文化建设和经济文化的发展,是提升柳州城市品位的首选之途。

The history and culture represented by Liu Zongyuan are undoubtedly the most representative and previous cultural resources in Liuzhou city. It is needed to construct the cultural brand of Liu Zongyuan strategically, grasp its cultural characteristics accurately,and deepen its cultural connotation. While restoring the cultural heritage of Liu Zongyuan,it is the first selection to lift the city＇s grade of Liuzhou by means of melting the regional cultural elements into the development of cultural industries, so as to promote the cultural construction and the development of economy and culture of Liuzhou city.