浙江文化对旅游发展的影响——浙江人文旅游开发的继承与创新

Influences of Zhejiang Culture to the Development of Its Tourism——The Inheritance and Innovation in the Development of Zhejiang Cultural Tourism

世界范围内的旅游发展实践告诉我们,各国的民族文化是其旅游业发展的重要凭借,人文旅游资源始终是各国旅游业在国际上最具比较优势的资源,富含文化内涵的旅游产品也是最具生命力的产品.旅游目的地的人文旅游资源如果开发利用得好,其整个旅游产业的吸引力就会大大增强.浙江人文旅游开发应在继承与保护的基础上,把握人文主脉,坚持市场导向,通过资源保护、融资方式、产品开发、市场营销等方面的创新,探索出人文旅游开发的成功之路.

Worldwide experiences show that the national culture of every country is a very important resource in its tourism development and cultural tourism resources are its most competitive resources,and tourism products with culture features are the most attractive ones.If the cultural tourism resources are properly used,the attraction of its whole tourism industry will greatly increase.When developing cultural tourism resources in Zhejiang Province,we should find a successful way to develop cultural tourism resources in the province by seizing the main stream of the local culture on the basis of inheritance and protection with a market orientation,through innovation in resource protection,financing mode,product development and marketing.