摘要
词语的意义是人们对客观现实和事物的抽象概括和反映,它是一个民族或一个时代特有的事物和观念,并形成特有的文化,直接在词汇中反映出来。特别是词语的附加意义,具有群体的文化性特征,在广告语言中广泛运用。本文通过对所收集的广告语料进行归纳整理,来探析其在广告语言运用中所体现出的文化特征。
The word meaning is the brief and abstract reflection of truth and objections, a specific notion of a nation or a time and a specific culture reflecting in the words. Especially, the adding meaning has group cultural feature wildly applied in the advertisement language. This paper analyzed the cultural features of word meaning in the application of advertisement language
出处
《凯里学院学报》
2010年第5期93-95,共3页
Journal of Kaili University
关键词
广告语言
词义色彩
文化特征
advertisement language
word meaning
cultural features
