跨区域旅游品牌共建的可行性研究——以湖北三国文化旅游为例

The Feasibility analysis of trans-regional tourism brand co-construction:A Case Study of Hubei Sanguo culture tourism

本文运用主成分分析法研究了湖北区域之间品牌共建的主要影响因子,并结合湖北省三国旅游发展的实际情况,讨论了今后该省三国文化旅游品牌共建的着力点,提出了三国文化旅游市场营销的策略——跨区域旅游品牌共建。

This paper analyses the main factors in the brand co-construction among regions of Hubei with the PCA（principal component analysis）and discusses the acting point to co-construct tourism brand of Hubei combined with its development of Sanguo tourism.Then,the author put forward the marketing strategy of Sanguo culture tourism,that is trans-regional tourism brand co-construction.