摘要
随着现代公司规模的日益扩大,原来一个人经营一个公司或者管理一个营销部门的局面将不再适应公司大规模运作的需要,因此,通过适当授权摆脱营销主管困扰于琐事就应运而生。营销主管作为公司的中层管理者和执行者,是整个营销团队的领头人,一名优秀的营销主管,不仅要有丰富的营销经验与高超的营销技能,还要懂得通过有效地授权来摆脱繁琐的事务,提高自己的管理效率并引领下属做出出色的营销业绩。
With the growing size of modern company,as a person operate a company or manage a marketing dept.situation will no longer meet the company's large-scale operational needs,therefore,the appropriate authorization in the trivia is ready to go.As one of the major teamwork leader,director of marketing represent the company's middle managers and executives.To be a good marketing director,she or he needs not only a wealth of marketing experience and superb marketing skills,but also know how to give effective authorization,then to get rid of cumbersome affairs,improve their management efficiency and lead subordinates to make excellent sales results.
出处
《怀化学院学报》
2010年第10期47-49,共3页
Journal of Huaihua University
关键词
营销主管
授权
管理
marketing director
authorization
management