期刊文献+

基于推拉理论的喀纳斯景区形象研究

下载PDF
导出
摘要 在文献回顾的基础上,以喀纳斯景区为案例进行了问卷调查,对喀纳斯景区形象进行了研究,希望能为推拉理论在景区形象的研究积累实践经验。
作者 曹晶晶 赵毅
出处 《现代商贸工业》 2010年第22期26-27,共2页 Modern Business Trade Industry
  • 相关文献

参考文献1

二级参考文献19

  • 1Pike,S. Destination Image Analysis-a Review of 142 Papers from 1973 to 2000[J]. Tourism Management, 2002 ( 23 ): 541 - 549.
  • 2Staler,M. J. The Image of Destination Regions:Theoretical and Emprical Aspects. in Marketing in the Tourist[M] Indstry. London: Routledge,1988.
  • 3Gallarza, Gil and Calderon. Destination Image: Towards a Conceptual Framework[J]. Annals of Tourism Research, 2002 (29) 1: 56 - 78.
  • 4Uysal,Chen and Williams. Increasing State Market Share through a Regional Positioning[J]. Tourism Management, 2000,21: 89- 96.
  • 5Echtner,C. M. , and J. R. B. Ritchie. The Measurement of Destination Images an Empirical Assessment[J]. The Journal of Travel Research,1993,31(4):3-13.
  • 6Fakeye, P. C., and J. L. Crompton. 1991 Image Differences Between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley[J]. Journal of Travel Research 30 (2) : 10- 16.
  • 7吴扬.上海都市旅游形象研究[A].见:杜江编.旅游管理硕士论文文库(C).北京:旅游教育出版社,2001:395-487.
  • 8Uysal,Chen and Williams. Increasing State Market Share through a Regional Positioning[J]. Tourism Management, 2000,21 : 89 - 96.
  • 9Gartner,W. C. Tourism Image: Attribute Measurement of State Tourism Products using Multidimensional Scaling Techniques[J]. Journal of Travel and Research, 1989,28(2):16-20.
  • 10Chen and Uysal. Market Positioning Analysis: a Hybrid Approach[J].Annals of Tourism Research,2002,29(4):987-1003.

共引文献12

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部