四川丘陵地区不同人群参与旅游动机的调查与分析

A Survey of the Motivation of Tourists in Hilly Areas of Sichuan

本文采用问卷调查、访问法和数理统计等方法,对四川省丘陵地区的甘孜藏族自治州、阿坝藏族羌族自治州、乐山市、广安市、内江市等5个地市的市区、城镇和农村调查对象参与旅游的动机进行调查分析,结果显示,不同人群参与旅游的动机随着性别、年龄、职业、学历、居住地、收入水平的不同而有一定差异。

Employing questionnaires,interviews and statistics,this paper conducts a survey and analysis of the reasons why people in the hilly areas of Sichuan engage in tourism,including Garze Tibetan Autonomous Prefecture,Ngawa Tibetan and Qiang Autonomous Prefecture,Leshan City,Guang＇an City and Neijiang City.The results show that the motivations vary with sex,age,occupation,education,income and dwelling places.