摘要
《旅游市场营销》是旅游管理专业一门重要的专业基础课,具有很强的应用性、实践性和综合性。本文针对大学本科《旅游市场营销》课程中教学方法存在的问题,对理论讲授法、案例教学法、情境教学法、体验教学法、探究教学法、项目教学法等相关教学方法进行比较研究,提出《旅游市场营销》课程应从差异化教学、简易化实施、氛围化营造、过程化管理等方面进行教学方法创新,从而提高教学效果。
Tourism Marketing,a core course for tourism management students,features applicability,practicality and comprehensiveness.Targeting the problems existing in the teaching of the course,this paper compares different teaching methods including theory lecturing,case study,situational teaching,experience teaching,exploratory teaching and project teaching.Based on the comparison,the paper suggests such innovations as differential teaching,process simplification,atmosphere creation and procedure management.
基金
安徽省哲学社会科学规划项目(AHSK09-10D91)
安徽省高等学校教学研究重点项目(项目编号:2007jyxm027)
安徽师范大学旅游管理省级教学改革示范专业建设项目联合资助
