对党报构建立体传播格局的思考

On the Construction of Multi-directional Media Framework of Party Newspaper

新世纪以来,以网络为代表的新媒体加速崛起,带来传播理念、媒介消费习惯等一系列重大变化,对党报发展提出了全新挑战。党报需要适应传媒环境的深刻变革,主动加快发展新媒体,构建立体传播格局,由党报引领主流舆论向以党报领衔的"媒介团队"引领主流舆论转型。党报还要将自身优势与新媒体优势结合起来,塑造"媒介团队"的核心优势,继续保持和扩大党报在新的传媒格局下的主流舆论影响力。

Since the new century, new media has grown rapidly. Great changes have taken place in terms of concepts of communication and medium consumption habits, etc. Which consequently challenges the development of the party newspaper. To adapt to the revolution, the party newspaper should initiatively develop various new media and build up a multi-directional media framework. Under the new media framework, the party newspaper needs to consistently build up the core competency of the‘media group’by combining advantages of the new media and its own ones to sustain and enlarge the influence of the party newspaper on the mainstream.