传媒经济学的理论体系架构研究

The Reaserch of Media Economics Theoretical System

本文从理论体系的构建出发,认为:传媒经济学的研究对象在边际成本递增、价值实现方式、生产与消费的非理性、价格机制的扭曲上具有独特性;传媒经济学的研究方法一方面须将传媒产业被抽象掉的因素和现象重新引入;另一方面,需建立在规范分析关照下的实证分析与实证分析基础上的规范分析的模式。传媒经济学的研究范式建立在微观经济学及其衍生产业经济学之上,其理论框架也在此基础上展开。

According to the system which is structured in this thesis,three conclusions can be reached：firstly,there are special features in the object of study of media economics that express by the following aspects：increasing marginal cost,patterns to achieve value,irrational in production and consumption and distorted price system. Secondly,for the method of study,some factors and phenomenon of media industry will be reconsidered,which were treated abstract before.Thirdly,a new model would be built which is at the basic of interaction between standard analysis and positive analysis.The canonical form of the media economics is established on the micro-economic system and the industrial economics,which is developed from the former.Therefore,the theoretical frame is formed on this basis as well.