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有线数字电视如何实现盈利——以“北京模式”为例 被引量:1

Cable Digital Television How to Change to Get Profit——Taking"Beijing Pattern"for Instance
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摘要 本文以"北京模式"为例,分析了当前有线数字电视难以盈利的原因,并提出了解决这些问题的措施。 This article takes Beijing Pattern as an example and analyzes the reasons why digital television is very difficult to get profit at present, and attemptes to propose measures to solve these questions.
作者 许莉
出处 《新闻界》 CSSCI 北大核心 2010年第5期12-14,共3页 Journalism and Mass Communication
基金 北京市教委2009年人文社科面上项目"北京数字电视节目收视状况及市场拓展策略"阶段研究成果 编号:SM200910011005 北京市特色专业建设项目(新闻学)阶段性研究成果 项目编号:200979
关键词 有线数字电视 “北京模式” 盈利 cable digital TV Beijing pattern profit
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