摘要
目前中国出版产业国际化现状是喜忧参半,中国出版产业不得不正视挑战,把握机遇,加快走出去步伐,提高国际竞争力。开启出版产业强国之路的宏观战略,一言以敝之为:从"内容为王"到"产品为王"。
China＇s current international status of the publishing industry is mixed. China＇s publishing industry has to face challenges, seizes opportunities, speeds up the pace going, so as to improve international competitiveness. As a word, opening the publishing industry＇s wider strategy of invigorating the country is from the ＂content is king＂ to ＂Product is king.＂
出处
《新闻界》
CSSCI
北大核心
2010年第5期18-20,共3页
Journalism and Mass Communication
基金
2009年度国家社科基金重点项目成果之一
项目名称:"我国文化产业政策研究"
项目批准号:09AZD032
关键词
中国出版产业
国际化现状
挑战与机遇
publishing industry in China international status challenges and opportunities
