摘要
本文通过对韩寒博客的定量和定性分析,揭示韩寒博客影响力的奥秘,即韩寒博客的影响力是其多种社会角色叠加而成,在现阶段,韩寒博客的名人崇拜效应要超过其意见领袖的引领效应,作为公共领域里的"意见领袖"角色则被各类媒体有意识地炒作和夸大。
This article reveals the secret of influence of Han Han’s blog through the quantitative and qualitative analysis for Han Han’s blog. The secret is： the influence comes from several social roles. At present, star worship for Han Han is beyond leading effect of his opinion leader. As＂opinion leader＂in public domain, the worship effect is hyped and exaggerated consciously by all kinds of medias.
出处
《新闻界》
CSSCI
北大核心
2010年第5期39-40,共2页
Journalism and Mass Communication
