网络视频运营模式探讨

On the Managing model of Online Video

当前,如果要进一步发展网络视频产业,亟待解决的问题是运营模式的扩展。在原有广告投入的基础上,应该进一步挖掘精准营销的潜力;威客模式的创造性运用也将为网络视频运营注入新鲜的活力;传播学理论的指导更将以理论的高度为网络视频产业的发展提供指引。

It is necessary to develop the managing model for the further development of Online Video Industry. On the basis of advertisements, it is necessary to find out marketing potential and borrow the model of WITKEY. The theoretical guidance of Communication will be significant to the development of Online Video Industry.