重庆商务旅游目的地形象塑造——基于传媒视角的思考

Chongqing Business Tourism Destination Image——Thinking Based On Media Perspective

重庆商务旅游在未来大有可为,旅游目的地形象塑造是当下旅游管理工作者的重要工作。旅游目的地形象塑造与传媒密切相关,重庆在利用传媒进行旅游目的地形象塑造上,应尤其关注组织管理、专项基金设立、宣传主题凝炼、传媒企业参与目的地打造、影视剧营销和科学利用媒体资源深度推广等方面工作。

Chongqing business tourism has a broad market prospect in future, but overall image of tourism destination is a very important work for tourism management people. Chongqing using media for tourism destination image should focus on organization management, special fund establishment, choosing propaganda theme, media enterprises to participate in the destination construction, destination marketing and scientific using media resources to promote, etc.