摘要
财经类院校广告学专业如何确立自身的基本方向定位,找好市场位置,拓展优势资源,打造品牌特色,是本文探讨的问题。
This essay focuses on the questions such as how to position the advertisement major in a business and economics university, how to position itself in the market, and how to stretch its advantages.
出处
《新闻界》
CSSCI
北大核心
2010年第5期154-155,159,共3页
Journalism and Mass Communication
关键词
广告学专业
定位
市场
学科特色
advertisement major positioning market subject characteristics
