摘要
从产品、价格、促销渠道、售后服务和网络诚信等方面入手,剖析我国大学生网上购物营销策略的不足,在此基础上,提出一系列针对大学生的网上购物营销策略,以期为企业在营销策略方面提出一些好的建议。
The inadequacy in the marketing strategies of online shopping for college students is analyzed from the aspects of product,price,sale promotion,channels,after-sale service and network integrity.Based on the above analysis,a series of marketing strategies about the online shopping for college students are proposed in order to give enterprises some sensible suggestions in the aspect of marketing strategies.
出处
《西安石油大学学报（社会科学版）》
2010年第4期32-37,共6页
Journal of Xi’an Shiyou University:Social Science Edition
关键词
网上购物
营销策略
建议
online shopping
marketing strategy
proposal
