三十年流行语中的当代消费文化变迁

Changes in Modern China's Consumer Culture As Seen from the Popular Parole over the Past 30 Years

改革开放三十年以来,中国实现了全方位的社会转型,人们的消费观念和消费行为也发生了重大的变化。流行语作为一种流变着的符号表征,真实地记录了社会生活的发展和变化,凸显了不同阶段消费文化的主要特征。从流行语三十年的流变中,我们可以看到当代中国的消费文化经过三个阶段的发展,逐步完成了由使用价值到符号价值的过渡,消费主义文化正在成为新的意识形态,在对消费符号无止境的欲求中,蕴含了阻碍人类可持续发展的人文生态危机。

Within 30 years of reform and opening-up,China underwent comprehensive social changes.People＇s consumption concept and consumer behavior also underwent great changes.Popular paroles provide us the testimony about social development and the main features of consumer culture in different stages.From the popular parole of the past 30 years,we can see three stages of development about modern China＇s consumer culture.