新形势下普通高校体育文化软实力发展研究

体育文化发展战略是我国体育发展战略的重要组成部分，体育文化被确认为一种软实力后，各国就都把提高国家体育文化软实力作为重要发展战略。体育文化软实力作为人们社会核心价值的认同，在社会主义和谐社会建设中具有不可替代的意义，文章通过文献资料法、逻辑分析等研究法系统地分析了我国高校体育文化软实力构成体系的要素，旨在构建和谐、健全的高校体育文化软实力的内生力，增强高校体育文化软实力的凝聚力和感召力。通过对我国体育文化发展战略要素及其相关系的辨证分析，凸显我国体育文化的多功能价值，对我国体育文化的发展具有的深远意义。

Sports and cultural development strategy is the development of sports an important part of the strategy, sports and culture is recognized as a soft power, the States would regard the enhancement of national sports and cultural soft power as an important development strategy. Sports and cultural soft power as a core value of people＇s social identity, in building a harmonious socialist society has an irreplaceable sense, the article through the literature, research method and logic analysis, a systematic analysis of Physical Culture constitutes a system of soft power elements to build a harmonious, healthy college sports and cultural soft power, endogenous force, enhance the soft power of college sports and cultural cohesion and appeal. Through the strategic elements of sports and cultural development and its related system of dialectical analysis highlights the value of our multi - purpose sports culture, sports and cultural development in China has far - reaching.