摘要
C2C电子商务迅速发展的同时,信用问题逐渐成为阻碍其发展的主要问题之一。现有的C2C电子商务信用评价体系的建立,在一定程度上保证了网络交易的安全,促进了人们进行网上购物的意愿,但仍存在明显的不足。本文在分析现有评价模型的基础上,建立了改进后的C2C评价信用模型,并提出了考虑交易双方的历史信用度、交易金额等因素来综合计算被评用户的信用度。
The credit problem is becoming one of problems of obstructing the development of C2C E-business. The existing credit evaluation system insures the net trading safety to a certain extent and promotes the willing of shopping online. But it still exists obvious deficiency. The author sets up the improved C2C credit evaluation model and suggests that they should comprehensively evaluate the credit line of evaluated users considering the factors of history credit line of both parties and transaction value etc.
出处
《价值工程》
2010年第34期149-150,共2页
Value Engineering
基金
盐城工学院科研项目(YK2009095)
