营销模拟教学平台在市场营销专业教学中的应用

The Application of Marketing Simulative Teaching Platform in the Marketing Professional Teaching

本文阐述了模拟教学在市场营销专业教学中的必要性,认为模拟教学能够提高学生理论联系实践能力,能够增强学生之间的团队合作意识,能够改变教学中的信息传播模式。通过SIMBRAND模拟软件在教学实践中的应用过程与实际教学效果分析,作者认为模拟软件教学能够作为一种重要的现代教学方法,与课堂讲授、案例教学以及社会实践结合起来,从而优化现有市场营销高等教育课程体系。

This article expounds the necessity of the simulative teaching in marketing professional teaching, thinks simulative teaching can improve students＂ theory with practical ability, enhance sense of teamwork among students, change the information dissemination mode of teaching. Through analyzing application process of SIMBRAND simulation software in teaching practice and practical teaching effect, the author thinks simulation software teaching can be a kind of important modem teaching method, combining with lectures, case teaching and social practice, so as to optimize higher education curriculum system of the existing marketing.