城市公交系统换乘票价定价策略分析

The Pricing Strategy of Transfer Fare in Urban Public Transport System

实施公交换乘是优先发展城市公共交通的重要手段,武汉市公交线网优化方案也是以公交换乘为基本思路。合理的换乘票价是吸引乘客、保持公交系统运营效率的手段之一。以武汉市公交发展规划为依托,通过构建基于出行者效用的公交换乘票价模型,对出行者能够接纳的公交换乘票价进行分析,仿真结果显示:随着公交提速效果逐渐显现,动态的递增票价策略能够促进快速公交系统的顺利实现。

The transfer of urban public transport is a priority implementation in bus priority strategy and it is also the basic tactics in the public transportation network optimization program of Wuhan City.The reasonable fare of transfer is the key measure to maintain operational efficiency of rapid public transport。In this paper,we build a fare transfer model based on the utility of the traveler to predict the receivable fare.The result of simulation shows that with the gradual emergence of bus speed effect,the incremental dynamic pricing strategies will promote the implementation of rapid bus transit system.