摘要
本文主要介绍在当前面临激烈的市场竞争和手拖市场供大于求的巨大压力下,通过市场调研,调整营销策略,加大产品宣传力度,扩大销售网点以及优质的售后服务等途径,开拓国内外市场,从而提高经济效益和社会效益的经验。
This paper presents the experience that the company gained in developing the market both at home and abroad so as to increase economic efficient and social efficient through adjusting business policy based on market investigation and enhancing product publicity and expanding sale network and excellent after sale service
出处
《广西机械》
1999年第1期45-46,18,共3页
Guangxi Machinery
关键词
手扶拖拉机
机械工业
市场
营销策略
Information, adjusting policy, expanding sale, market exploit