高职院校中外合作办学品牌建设的几点思考

Reflections on Brand Building of Sino-Foreign Cooperative Education in Higher Vocational Colleges

针对高职院校中外合作办学迅速发展的情况,认为如何创建品牌、管理品牌已成为高职院校中外合作办学在机遇中求发展的关键。从品牌定位、品牌建设、品牌维护以及品牌建设中需处理好的几个方面关系这几个角度进行了分析和阐述。

This paper,beginning with the rapid development of Sino-Foreign Cooperative Education,holds that it is key to build a brand and brand management in the seek of development opportunities in Sino-Foreign Cooperative Education.It also discusses the issue from the aspects of brand orientation,brand construction and brand maintenance.