苏区红色文化下赣南土特产包装设计

Building the Soviet Red Culture and Brand of Gannan Packaging in Special Products Integration

目前,赣南土特产包装设计存在着思维模式单一、创意缺乏文化内涵、地域特色不强等问题,应突出产品的地域性文化特色,在包装的图形、色彩、造型和材料上有机融入苏区红色文化,对赣南特产包装进行再设计,以便打造产品品牌形象。

This article is focused on the analysis of the Soviet Red Gannan native culture,packaging design,and searching redesign packing under the current situation of the packaging graphics,colors,shapes and organic materials in the Soviet revolutionary culture on Gannan specialities,in order to build a brand successfully.