中国工商银行拓展非洲市场策略研究--兼谈后金融危机背景下的中非金融合作

A Study of ICBC’s Strategy for Developing African Markets——Concurrently Discussing China-Africa Financial Cooperation in the Context of Post-Financial Crisis

尽管国际金融危机对非洲的资金流入、出口以及就业等形成了不利影响,但从全球角度来看,非洲在本轮危机中受到的冲击相对较轻,其金融市场的发展潜力巨大,因此仍是吸引中资机构投资的重要目标市场。为满足中资企业在开拓非洲市场过程中产生的金融服务需求,工行通过收购南非标准银行部分股权、并与其建立长期战略合作伙伴关系的方式进入了非洲银行业市场,这一收购无论是从投资回报、战略布局还是从中非经济往来的层次看,都是一个很成功的案例。为进一步推动中资银行在非洲的业务拓展,中国政府应从国家层面加大中非金融合作力度、妥善处理中非贸易摩擦问题以营造良好经营环境、引导和鼓励中资机构通过创新方式应对非洲市场日趋激烈的国际竞争等。

Despite the negative effects of the global financial crisis on Africa’s capital inflow,exports and employment,Africa was slightly struck in this round of crisis,judging from a global point of view. The still huge development potentials of African financial market make Africa an attractive important target market for Chinese investors. To meet the needs of financial service of Chinese companies expanding African markets,ICBC has entered African banking market through buying a stake of Standard Bank of South Africa and establishing long-term strategic alliance with Standard Bank. This deal is a very successful case in terms of investment benefits,strategic distribution and China-Africa economic relations. To promote Chinese banks to expand theirs operations in Africa,the Chinese government should strengthen China-Africa financial cooperation from the state level,properly tackle problems of trade friction between China and Africa so as to build better operation environment,guide and encourage Chinese institutions to deal with increasing intense international competition in African markets in a creative way.