摘要
网络营销的产生,是科学技术的发展、消费者价值观的变革和商业竞争等综合因素所促成的。网络营销产生的科技基础,21世纪是信息世纪,科技、经济和社会的发展正在迎接这个时代的到来。国内外企业也正在利用网络新技术的快速便车,促进企业飞速发展。
Various factors like scientific and technological development,transformation of consumer values,commercial competition,etc.have jointly given rise to network marketing,whose boom is directly based on the advancement of science and technology.In this new century of information marked by swift and unprecedented development of science and technology,economy,and our society,companies both at home and abroad are making the best of new network technology to give themselves a spur in their development.
出处
《南阳师范学院学报》
CAS
2010年第10期31-32,共2页
Journal of Nanyang Normal University
关键词
网络营销
国际贸易
策略
network marketing
international trade
strategy