分形理论的设计组织管理研究

Study on the design organization management based on fractal theory

通过分析设计组织的特点及其现状,给出一种基于分形理论、具有自组织、自相似和动态变化的设计组织形式——分形设计组织,该组织形式符合设计工作的特点,能够更好地激发设计团队的创造潜力,完成设计任务,达到企业的目标。

Through analyzing the characteristic and present situation of design organization,gives a new design organization—Fractal Design Organization（FDO） based on the fractal theory.FDO can be self-organization and self similarity,satisfies the design work,therefore it can motivate the creating potential of design organization,complete design task and beat the enterprise＇s target.