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企业营销道德与核心竞争力关系探析 被引量:1

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摘要 本文以企业营销道德与核心竞争力为研究对象,从分析营销道德为企业获取竞争优势的特质入手,对二者相关关系和影响传导途径的内在统一性进行了剖析,继而提出了基于核心竞争力的营销道德建设思路。这不仅有利于企业的持续稳定积累和发展,而且对于企业的营销实践也具有现实的指导意义。
出处 《江苏商论》 北大核心 2010年第10期120-122,共3页 Jiangsu Commercial Forum
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