基于决策树和灰色—马尔柯夫模型的投标策略分析

Analysis of Bidding Strategy Based on the Decision Tree and Gray-Markov Model

随着国内建筑市场的日益开放,我国投标企业将面临更加激烈的竞争。加强我国投标企业的投标管理,运用恰当的投标策略与技巧尤为必要。论文以投标企业的投标过程为主线,对建筑工程投标的投标策略进行了系统的研究。阐述了项目投标前可行性研究工作的具体内容及投标决策的相关因素和项目选择方法。分析决策树模型在投标项目选择中的应用以及在投标报价内容和影响因素的基础上运用灰色—马尔柯夫模型,对投标报价进行准确预测,并运用投标报价技巧进行分析,以此来提高企业中标的可能性。

With the increasing opening of domestic construction market,China＇s bidding enterprises will face keen competition.It is especially important for the bidding enterprises to improve their bidding management and using the appropriate bidding strategy and skill.Thesis systematic researched the bidding strategy of the construction tender with mainline of bidding enterprises＇ bid process.Thesis elaborate the concrete content of project feasibility study work and correlation factor of the bid decision-making and project selection methods.Analysis of the decision tree model in the application of bidding and on the basis of bidding content and factors,Use Gray-Markov model,accurate prediction of the bidding quotation.And use bidding techniques to analysis in order to improve the likelihood of successful for the enterprises.