旅游景区从业人员失范行为原因分析——以导游行为失范为例

Causes to the unethical behavior of employees who work in the tourism scenic spots

旅游业是当今世界上发展前景广阔、产业规模庞大的新兴产业之一。旅游业的竞争就是旅游服务的竞争。目前我国旅游景区从业人员的总体素质不高,在发展大旅游格局下,其各类越轨行为都在一定程度上影响和制约着旅游业的发展。规范化服务是旅游市场中最根本、最有效、最持久的竞争手段。搞好旅游规范化服务,是促进旅游业持续健康快速发展的根本办法。

Currently, the overall quality of employees who work in tourism scenic spots is low, and all kinds of unethical behavior will at certain degree effect the tourism development in the context of greatly developing tourism. Standardized service is the most fundamental and the most effective means in tourism market. It is concluded that promoting standardized service is the fundamental way of advancing sustainable and healthy development of the tourism industry.